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Seiko launched some amazing innovations in the 1990s, and the Seiko Scubamaster appeared on the market in 1990. This included a dive table on a computerized divers watch.
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The Seiko Perpetual Calendar is the world's first quartz watch with a fully automatic 1100 calendar. Next to the market is the Seiko Kinetic series, which is still one of Seiko's most popular watch series, and uses the movement of the wearer to move the watch. Seiko explained, “It uses wrist movement to power the smallest and most powerful microgenerator.”
The next innovation is like a pioneer in modern smartwatches. MessageWatch was released in 1994. Born after AT & E Corp's test but before financial difficulties. Seiko brought in corporate assets and then developed a new version of the watch. Send messages, receive alerts, weather forecasts, lottery numbers, sports results and more. Unfortunately, there are many Y2K bugs that are too cumbersome to fix, and this watch was completely retired in 1999.
The name of the Seiko brand became more and more famous in the 1990s, becoming the official timekeeper of the 1990 World Cup, the 1992 Summer Olympics, and both the 1994 and 1998 Winter Olympics. However, despite these positives, the company was hit by a severe recession in Japan that suffered a five-year loss. In the early 2000s, Seiko had to regain profitability. The latest development of the Seiko product line is the GPS solar watch that has been added to the “Revolution” of Seiko Astron, as it is called on the Seiko website.
The past is repeated, and it is often said that Seiko's history is all about innovation. Today's Seiko is as innovative as Seiko in the past. Therefore, one thing is certain about Seiko's present and future. I can't wait to see what they put out next!
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